About Us


Vie was created as an indirect response to the COVID 19 pandemic.

For over 25 years, the founders of Vie, Stuart Viator and Larry Zuccolotto have been in the medical and pharmacy industry. More specifically in the Hormone Replacement field, which includes medications for hair loss.

One of our key partners is Ziering Medical, led by celebrity hair transplant surgeon Dr. Craig Ziering. Ziering Medical is home to a world-renowned team of surgeons who have elevated hair restoration to an artform. Their incredible work has made Ziering the most prestigious and sought-after hair restoration doctor in the world, with a star-studded clientele that includes actors, athletes, musicians and top executives. 

As a result of the COVID19 shut down of hair salons across the country, a few of our patients were celebrity hair stylists that color, style, and cut the hair of our celebrity patients.  Like many across the country we all ended up on a zoom meeting discussing the changes to come in the hair and salon industry.  That is where we came up with the plan to partner with select hair salons and allow their clients to be able to benefit from the medical treatment for hair loss.